Ernesto Guevara Iconic Status Essay - 2570 Words

Ernesto Guevara Iconic Status Aged twenty-four, Ernesto Guevara pens a regular letter home to Rosario, Argentina from his flat in Mexico. It concludes: Things are moving with tremendous speed and no one can know, or predict, where or for what reason one will be next year[1]. This, perhaps, is one indication of the mans legendary appeal - not as a hero of socialism or political ideologist, but as a free-spirited and non-fictitious adventurer. After all, how many of us could end our letters with the same thrilling poignancy, at any age? Further still, how many of us manage to more then dream of exploring the sprawling sceneries of our home-land as Guevara did in 1951 (from Buenos Aires to†¦show more content†¦Like the much used stencil of Guevaras determined visage, the general perception of his life is flat and two-dimensional. No where more so, it seems, then in the country richest in Guevaras history, Cuba. An article printed July 21st 1997 in Newsweek, entitled Return Of The Rebel, explored Cuban society in the wake of the long-awaited discovery of Guevaras skeleton in Bolivian town of Vallegrande. In it journalist Brook Lamer explains how the Cuban Government played a pivotal role in creating the Che mystique, and it is not about to let its franchise slip away[2]. Understandable, viewing the twenty-two ton statue of Guevara that still rules over Santa Clara. In Cuba, Guevara remains imbedded in national pride and retains the mythology of a moral saint. This is an impression maintained through decades of censorship and flat denial of facts - something Lamer attributes to the reality that Cuba is scrambling to stay afloat by abandoning many of the socialist principles Che held sacred. Across Cuba, Guevaras execution of Cuban defectors is unheard of, while shopping centers such as Havanas Palacio de Art esanias thrive by selling everything from Coke-a-Cola to Adidas clothing. Return Of The Rebel questions not only whetherShow MoreRelatedChes Influence2956 Words   |  12 PagesCitrin 1 Tyler Citrin Professor Landan Gross English 160 37 15 November 2012 Ernesto â€Å"Che† Guevara Ernesto Guevara. For many, the name means nothing. Although people can instantly recognize his face, many have no idea who the man was or why you see his face on T-shirts, posters and other merchandise all around the world. Most people know him as Che. He is the man in the iconic picture wearing a beret looking outward with his pained and hopeful eyes. The famous image of Che has come to representRead More Marxism Revolutionaries1981 Words   |  8 PagesBatista committed atrocious and tactless acts that many of Cuba’s citizens didn’t appreciate. In response to the violent acts committed by Batista; Fidel and many other outraged people, including; Che Guevara, started a revolution for cultural change in Cuba. Che Guevara was one of the most iconic people of the revolution because of his death. He was friends was Fidel, and, together, they led the revolution in Cuba to victory. In retrospect, the idea of Marxism, and the corrupt behavior of Fulgencio

Character Comparison Journeys End Essay Example For Students

Character Comparison Journeys End Essay I am going to write about two characters which I found very interesting when I saw the play Journeys End in the New Ambassadors Theatre in London. Journeys End is set in a dugout in the early First World War. It is an ensemble piece and contains lots of indirect action. It is an extremely naturalistic play, due to it being written from first hand experience. It contains aspects of ordinary English life back then. One of the two men is Michael Siberry, who played the knowledgeable Osborne a lieutenant who was treated with respect in the production. I am also going to write about Ben Righton, who played the brave and important part of Stanhope, the leader and captain of the men. Michael Siberry played the important part of Osborne in Journeys End. He played a protective and sensitive part as second in command to Stanhope, who he looks after and defends. He is much more sophisticated and civilised with very manly behaviour. He is older, wiser and polite officer and is a true Englishman.  Siberry brings a strong sense of authority, although he is only second in command. His age and tone of voice show he is very wise and clever. When he ends up in a conversation about Stanhope and his drinking problems, he was able to change the conversation with a slow calm vocal tone, instead of talking or maybe shouting with aggression and power and ends up saying calmly Id go to hell and back for him, in defence of Stanhope. When Raleigh arrives, Siberry made a gentle and kind approach, similar to a schoolteacher. He did this by making him welcome, drawing out chairs for Raleigh to sit down and told him about what his life would now be like living in the trenches. He made eye contact, to show that he was not afraid, or shy to talk to Raleigh. Throughout this sequence, Siberry would smile and look directly at Raleigh to give a sense of re-assurance and tenderness. During the scene before Siberry was to go out on his mission, which he was obviously dreading, he showed great dignity without complaint. His short solo where he prepares for the mission is extremely moving. He takes his belongings such as his pipe out of his pocket and places them slowly onto the table. He used the time incredibly, as he was able to have silence among the stage so he could be lost in his thoughts, staring into the audience before leaving. This happens again when Stanhope orders him to read aloud Raleighs letters. He lowered his eyes and spoke softly to show that he disagreed with Stanhope, but still did not want to disobey orders. Siberry was also able to calm Stanhope down by using and reacting kindly and using appropriate vocal tones. Ben Righton played Stanhope in Journeys End. Although the play is not actually based around one character, the play very much revolves around Stanhope. The role of Stanhope is a challenging and complex one and Ben Righton played it with passion, a man torn between his important role as a commander and his inner cowardly self. The anxiety builds up to awkward and gripping moments with Raleigh, his childhood friend. Righton brought a quality of helplessness to the role. He used nervous and quick and tight vocal tones. He used a softer tone of voice when speaking to Osborne, as he was speaking to someone much wiser than himself. However when speaking to his men he would use a harsher and louder and more commanding tone of voice. Righton showed the effects of alcoholism very well by using shaky hands, physical weakness and appeared to be constantly tired. Righton contrasted his softness with his brutal qualities. His helplessness was shown through impulsive and jerky movements and Righton would add in sudden flare-ups. When communicating to his peers, he would rock back on his chair, facing away from the table and avoid eye contact. .ua31408e170d683b751a91f1e1ac6ab9f , .ua31408e170d683b751a91f1e1ac6ab9f .postImageUrl , .ua31408e170d683b751a91f1e1ac6ab9f .centered-text-area { min-height: 80px; position: relative; } .ua31408e170d683b751a91f1e1ac6ab9f , .ua31408e170d683b751a91f1e1ac6ab9f:hover , .ua31408e170d683b751a91f1e1ac6ab9f:visited , .ua31408e170d683b751a91f1e1ac6ab9f:active { border:0!important; } .ua31408e170d683b751a91f1e1ac6ab9f .clearfix:after { content: ""; display: table; clear: both; } .ua31408e170d683b751a91f1e1ac6ab9f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua31408e170d683b751a91f1e1ac6ab9f:active , .ua31408e170d683b751a91f1e1ac6ab9f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua31408e170d683b751a91f1e1ac6ab9f .centered-text-area { width: 100%; position: relative ; } .ua31408e170d683b751a91f1e1ac6ab9f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua31408e170d683b751a91f1e1ac6ab9f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua31408e170d683b751a91f1e1ac6ab9f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua31408e170d683b751a91f1e1ac6ab9f:hover .ctaButton { background-color: #34495E!important; } .ua31408e170d683b751a91f1e1ac6ab9f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua31408e170d683b751a91f1e1ac6ab9f .ua31408e170d683b751a91f1e1ac6ab9f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua31408e170d683b751a91f1e1ac6ab9f:after { content: ""; display: block; clear: both; } READ: Romeo and Juliet - Act 3 Scene 1 EssayRighton was able to create paranoia in Stanhope extremely well. He showed this through scenes such as the cold scene where he shouts at Raleigh. Righton shows Stanhope as a man who has lost sense due to the horrors of war. He portrays Stanhope to have mental decay with an agitated high-pitched voice and jerky movements.  Although Righton was able to show the mental decay of Stanhope, he was also able to show the characters duty and conflict. He used a strong vocal tone with commanding postures and gestures. The scene with Hibbert was valuable and was well timed. He used long pauses to think, and leave Hibbert in horror. It showed tha t although he was a leader he was also honest and open about himself.

Obedience free essay sample

Milgram told his forty male volunteer research subjects that they were participating in a study about the effects of punishment on learning. He assigned each of the subjects to the role of teacher. Each subject was told that his task was to help another subject like himself learn a list of word pairs. Each time the learner made a mistake, the teacher was to give the learner an electric shock by flipping a switch. The teacher was told to increase the shock level each time the learner made a mistake, until a dangerous shock level was reached. Throughout the course of the experiment, the experimenter firmly commanded the teachers to follow the instructions they had been given. In reality, the learner was not an experiment subject but Milgram’s accomplice, and he never actually received an electric shock. However, he pretended to be in pain when shocks were administered. Prior to the study, forty psychiatrists that Milgram consulted told him that fewer than 1 percent of subjects would administer what they thought were dangerous shocks to the learner. However, Milgram found that two-thirds of the teachers did administer even the highest level of shock, despite believing that the learner was suffering great pain and distress. Milgram believed that the teachers had acted in this way because they were pressured to do so by an authority figure. Factors That Increase Obedience Milgram found that subjects were more likely to obey in some circumstances than others. Obedience was highest when: Commands were given by an authority figure rather than another volunteer The experiments were done at a prestigious institution The authority figure was present in the room with the subject The learner was in another room The subject did not see other subjects disobeying commands In everyday situations, people obey orders because they want to get rewards, because they want to avoid the negative consequences of disobeying, and because they believe an authority is legitimate. In more extreme situations, people obey even when they are required to violate their own values or commit crimes. Researchers think several factors cause people to carry obedience to extremes: People justify their behavior by assigning responsibility to the authority rather than themselves. People define the behavior that’s expected of them as routine. People don’t want to be rude or offend the authority. People obey easy commands first and then feel compelled to obey more and more difficult commands. This process is called entrapment, and it illustrates the foot-in-the-door phenomenon. Obedience, in human behavior, is a form of social influence. It occurs when a person yields to explicit instructions or orders from an authority figure. Obedience is generally distinguished from compliance (behavior influenced by peers) and conformity (behavior intended to match that of the majority). Research on obedience became emphasized in the years after World War II to gain insight as to why so many ordinary people obeyed the Nazi party in taking part in the Holocaust. Research on Obedience Milgram (1963) The Milgram experiment on obedience to authority figures was a series of social psychology experiments conducted by Yale University psychologist Stanley Milgam. These experiments measured the willingness of study participants to obey an authority figure who instructed them to perform acts that conflicted with their personal conscience. The experiments involved three individuals: the experimenter, the participant of the experiment, and a confederate who pretended to be a volunteer. A confederate is someone who is a part of the experiment, but who pretends to be a participant in the study. The experimenter took on the authoritative role, the participant took on a role intended to obey the orders of the experimenter, and the confederate took on the role of the recipient of stimulus (Figure 1). The participant believed his role was randomly assigned. The participant was told he would need to teach word pairs to the confederate. With every incorrect response, the participant would have to shock the confederate with increasingly higher voltages of electricity, although unknown to the participant, the confederate was not actually being shocked. After a number of voltage increases, the confederate would act in ways that would indicate he was in extreme physical pain, such an banging on the wall and complaining of heart pain, or displaying seizure-like behavior. At this point, many participants indicated their desire to stop the experiment and check on the confederate. Most continued after being assured they would not be held responsible. If at any time the participant indicated his desire to halt the experiment, he was given a succession of verbal prods by the experimenter. If the participant still wished to stop after all verbal prods, the experiment ended. Otherwise, it was only halted after the participant had given the maximum 450-volt shock three times in succession. Prior to the experiment it was estimated that only a very small fraction of participants (1%) would inflect maximum voltage. In Milgrams first set of experiments, 65% of participants administered the full 450-volt shock, even though most were very uncomfortable doing so. Most participants paused and questioned the experiment at some point, but 26 out of 40 still administered the full shock, even after the confederate ceased to respond. These results demonstrate that participants were willing to obey an authority figure and administer high levels of shocks to another individual, even when they believed the other individual was being harmed by the shock. Zimbardo (1971) The Stanford Prison Experiment The Stanford prison experiment was a study of the psychological effects of becoming a prisoner or prison guard and was conducted by Philip Zimbardo at Stanford University in 1971. Twenty-four males students were selected to take on randomly assigned roles of prisoner or guard in a mock prison situated in the basement of the Stanford psychology building. The participants adapted to their roles beyond the experimenters expectations. The guards enforced authoritarian measures and ultimately subjected some of the prisoners to psychological and physical torture. Many of the prisoners passively accepted abuse and, at the request of the guards, readily harassed other prisoners who attempted to prevent it. The experiment even affected Zimbardo himself, who, in his role as the superintendent, permitted the abuse to continue. A fraction of the way through the duration of the study, Zimbardo announced an end to the experiment. The results of the experiment have been argued to demonstrate the impressionability and obedience of people when provided with a legitimizing ideology, and social as well as institutional support. The results indicate that environmental factors have a significant affect on behavior. In addition to environmental factors, Zimbardo attributesmany of the guards' actions to deindividuation afforded by the authority position and even the anonymity of the uniforms. The Abu Ghraib prison scandal has been interpreted based on the results of this study suggesting that deindividuation may also have impacted the guards behavior in that situation. Factors Associated with Obedience After running these experiments, Milgram and Zimbardo concluded that the following factors affect obedience: Proximity to the authority figure: the closer the authority figure was, the more obedience was demonstrated Prestige of the experimenter: something as simple as wearing a lab coat or not wearing a lab coat affected levels of obedience; authority figures with more prestige elicited more obedience; both researchers further suggested that the prestige associated with Yale and Stanford respectively may have influenced obedience Expertise: a subject who has neither the ability nor expertise to make decisions, especially in a crisis, will leave decision making to the group and its hierarchy Deindividuation: the essence of obedience consists in the fact a person comes to view themselves, not as an individual, but as an instrument for carrying out anothers wishes and no longer see themselves as responsible for their actions. Social influence is a major topic in social psychology and l ooks at how individual thoughts, actions and feelings are influenced by social groups. Learn more about various types of social influence including peer pressure, obedience, leadership, conformity and persuasion. 1. Leadership (10) What Is Persuasion? When you think about persuasion, what comes to mind? Learn more about how experts define persuasion and how contemporary persuasion differs from the past. Persuasion Techniques Every day we are faced with persuasion, especially in the form of advertisements. Learn more about persuasion techniques that have been identified by social psychologists. The Milgram Obedience Experiment Milgrams obedience experiment has become one of the most famous studies in psychologys history. Learn more about this classic study on obedience. Researchers Replicate Classic Milgram Obedience Experiment Learn more about a recent study that replicated Milgrams famous experiment with some modifications to address the ethical concerns. The Asch Conformity Experiments Researchers have long been interested in the degree to which people follow or rebel against social norms. During the 1950s, psychologist Solomon Asch conducted a series of experiments designed to demonstrate the powers of conformity in groups Stanley Milgram: Compliance In the early 1960s, researcher Stanley Milgram shocked the world with his study on obedience, demonstrating the majority of participants would deliver harmful electric shocks to another person despite protests and pleading from the victim. Learn more about Milgram, his groundbreaking research, and the social psychology of obedience. What Is Diffusion of Responsibility? Diffusion of responsibility is a psychological phenomenon in which people are less likely to take action or feel a sense of responsibility in the presence of a large group of people The Stanford Prison Experiment The Stanford Prison Experiment is one of the most famous experiments in psychologys history. Learn more about the experiment and the results. What Is Compliance? Have you ever done something simply because someone asked you to? In psychology, this is known as compliance. Learn more about the psychology behind compliance, including some of the techniques people use to get people to comply with their wishes.

Outcomes of Earnings Guidance and Management - MyAssignmenthelp.com

Question: Discuss about the Outcomes of Earnings Guidance and Management. Answer: Introduction McDonald's is one of the most popular franchises in the world that serve quick food services to the people. It is a fast food company that is based out of America. It was started in 1940 and since then it has grown and spread to many countries of the world. By 1965, there were more than 700 McDonalds franchise around the world and by 1970 it became a very big international brand that was having operations in every part of the world possible. The stocks of the company are listed on the U.S stock exchange and with the expanding of the franchises the suppliers have also spread to different part of the world. McDonalds is a brand that is synonymous to happiness and people relate it with many fond memories of growing up. McDonalds Chinese Crisis. In 2014, the company faced a very big crisis that was reported worldwide. The company had more than 2000 outlets in China, but in the year of 2014, it faced a meat scandal because of which the company had to bear huge losses and their overall image was also tainted. A video surfaced that showed how contaminated meat was used to process food inside a factory in Shanghai, which was captured secretly by a local reporter. This caused wide scale uproar and it was found that meat processing factory was supplying the same to many international food brands and that raised a question on the quality of food that McDonalds was offering to its customers (Hang, Y. and Wang, M., 2014). The Shanghai Municipal Food and Drug Administration decided to investigate the matter from there on end and found that the suppliers were repacking expired meat products into new valid packets and supplying to many international brands. Most of the companies that were related to this supplier broke all ties with the m, however McDonalds continued to keep their relationship with the supplier alive(Li, et al., 2017). It believed that the quality of meat that was produced by the supplier was better then what was produced by many local markets, but later when actions were taken by the food regulation authorities it was found that the quality of meat was terrible and that had banning of many meat products like chicken wings, chicken nuggets that the company was producing. For areas that the company was having different supplier it was unaffected. But people had lost there confidence in the products and the company and were not very skeptical in buying products from areas other than China and Japan(Kohtamki, 2017). They were concerned about the health issues and the safety standards that were followed by the company. It was also seen that the company claimed that in areas around Hongkong the company was having different supplier, but it was later found that the raw material was transported from the s ame supplier. So in that way they lost confidence of the public. Therefore, it led to huge loss of revenue for the company as many of its products were banned and the company was having huge operation in China. McDonalds in Japan was also affected as more than 20 percent of the total supplies were from the same supplier(Mayntz, 2017). Graph showing the effect on the overall sale of Mcdonalds because of the crisis There were many regulations and laws that were introduced post this incident and pledge was taken to keep the food safety standards up to the mark. China and Japan accounted for more than 10 percent of the total revenue for the company. However, after this crisis the sale and revenue showed a great fall and the company had to bear huge loss. The company tried to change the flow of wind, by immediately responding to the situation and removing all such contaminated products from the market but the damage was already done and that had caused a huge loss of reputation for the company. The company suffered on many ends not just financially but also as a brand the company was affected. McDonalds China still was quick enough to response; however, the McDonalds japan failed to take the necessary steps. They removed the products from the market only after the news of the crisis suffered. They were not concerned about the health of the general public but were concerned about the financial info rmation of the company. So thus, In Japan there was huge opposition against the company and the company had to suffer very badly. Thus, this response from the company was criticized from many ends; the public came to know about the crisis from other sources, rather than company announcing the same through a proper channel of network. This created panic situation among the people and they criticized the company and for a long time they abstained from buying McDonalds product even those that were not prepared from meat(Mayntz, 2017). The press conference that the company conducted to address this issue was also a major failure. The speaker failed to address the issue correctly and was unable to convey the McDonalds part of the story. Thus, we see that the overall crisis management by the company was not up to the mark. This was the main reason why the company lost on some very valuable and loyal customer and the overall brand was also affected(Maynard, 2017). Problem solving approach by the Company Later the company tried to take the situation in hand by making people aware about the various steps that they were taking to maintain the quality standards and that they have broken all contacts with those suppliers was also communicated. The company tried to improve the overall position that it previously had by introducing new products and carrying out the overall branding and promotion based on the same. But there were many areas where the damage was too high and the company is still trying to recover from the same. It has been three years from that time, the company has taken many steps since then to make sure that they do not face any such situation in future, but there are many changes that the company can bring in its present crisis management system that would eventually help it to avoid such situations in the time to come(Pape, 2017). Problem solving Application Case (PSAC) was applied by McDonalds to address the issue that the customers were facing and something that would eventually help them to roll out new menus as per the demand of the customer. It helped McDonalds to perform really well in situations when the company was facing an economic downturn. When the meat crisis hit the company hard, it tried to give out new menus that consisted to low calories wraps and snacks at affordable prices. It was a challenge for the company to satisfy the need of the customer and provide them food as per their preference. The company also tried to satisfy the need of the customer, and make sure that they have trained professionals who can satisfy their grievances(Tian Slocum, 2016). There were complaints that the employees of the company were not able to solve their problems, so the company decided that every franchise must employ and train employees who were able to deal with the customer better. Thus we see that the comp any tried to solve the issues that cropped up because of the crisis that it faced. The major factors that was governing the flow of resources at the time of crisis management on part of the company were- Technological factors- The company needed a strong communication line that would have helped in making the public aware about the situations that the company was facing with regards to the ban. The necessary steps that they were taking for their consumer should have also been highlighted through those channels. So that would have helped in sustaining the confidence of the public in the company. But what we notice is that the company was not able to make use of any such channel effectively and that had made the overall situation worse for the company(Minnis Sutherland, 2017). Economical factors The present state of the economy in which the company was operating was also a factor that had affected the overall crisis management. The company had operations in many countries and all of these were interlinked, so the present situation of economy in those country was affecting how the company was functioning and the steps that the government was taking to make sure that the operations were stopped was also affecting the company(Saad Elshaer, 2017). Social factors The company has been in the business from decades, and the people associate with the same like their own. They had a lot of sentiments that was attached to the brand and all of that was affected because of this crisis and thus that led to the company loosing many of its loyal customers. The social stigma that it caused was also one of the factors that had affected the flow of the crisis management on part of the company(Rodriguez Kaczmarek, 2016). But there were many other models that the company could have resorted to and that would have resulted in better results. There are two models that the company could have considered that would have helped them in achieving the Profit maximizing model The company should go for such approach that could help them in maximizing the profit, and help them in recovering the losses that they have incurred because scenario where most of their products were banned (Xu, Y., 2014). The company should have gone for such an approach that would have helped in reducing the total costs that the company has incurred and would have also helped them in earning some revenues that would have helped them in achieving the break even in the future. But what we see is that the all the efforts that were put by the company were to reduce the total amount of losses and not to improve the profit elements(Lubensky, 2017). There are two approaches that the company could have taken in case of this model namely- Short run growth of the Profit This includes increased amount of profit in the shortest of time period, this may include increased efforts on part of the company that would include more items in the menus, good amount of branding and promotion, efforts to improve the customer satisfaction and introducing discounted meals so that the company can earn effective profit in small time period (Cogin, J.A. and Williamson, I.O., 2014). Long run growth of the profit- This will include changing the system entirely, that would include, changing the way the company behaves, the company tackles the crisis and making overall changes in the net cost benefit ratio, so that these changes helps the company in making increased amount of steady profit in the future. This is how the company will be able to bring changes in the core strategies that would help it in bringing long term changes in the times to come (Osman, H., Johns, N. and Lugosi, P., 2014). The company can also appoint experts in the field of finance and management that would have helped them in ensuring that in times to come, how the company can maintain its cost benefit analysis and the necessary steps that the company must take in that regard. But the short term and the long term profit methods are good and the choice depends on the company and what basis does it wants to follow to achieve the same (Pfeffer, J., Zorbach, T. and Carley, K.M., 2014). This is more of a resource based approach where the company needs to analyze the overall resources that it has, and draw up a budget on the total cost that it has incurred including the cost of the crisis and the required profit level that will help the company to break even. Thus all this needs to be researched before the company can go forward this model of crisis management (Akgn, A.E., Keskin, H. and Ayar, H., 2014). Strategic Crisis management One of the most effective used methods of dealing with such insane situations where the company is seeing that the overall trust of the public is being lost is to apply proper formula strategic analysis that will help the company to deal with such situations better. When the company came to know about the uproar that the suppliers issues had created, the company should have informed the general public through proper channels. This would have helped in marinating the overall confidence of the public in the company and the brand value would have been maintained. Also one of the major mistakes that was apparent on the part of the company was not to take such appropriate steps when the issue became relevant in Japan (Brown, R.S., 2014). Thus we see that the items should have been removed by the company before the ban on the same was stated. In this way the company would have been able to show that it cares about its customer more than its own profit. This is where the company lost its po sition of being the brand that it was and the customer also lost its confidence. Thus strategic method should be followed that would have helped the company in identifying the various routes through which communication can be given to the general public. The experts can be appointed who would have helped the company in managing the things better and would have made the situation a little better. The company could have also done market research and analysis before saying the products in Hong Kong where not made by the same supplier (Mosley, R., 2014). So we see that in this place the company lacked the basic knowledge about its own suppliers and that backfired on the company. So in future when such situation or any such crisis occurs the company should go for the strategic way, should maintain its level of composure and then the management should take the necessary steps. It is very important that the trust of the public is maintained because people makes a brand and all the activiti es of the company must be consumer centric. So thus in future the company should see to it that all the suppliers are secure, timely audits and checks must be done from the part of the company (Shakhshir, G., 2014). This will help them in maintaining their own level of safety and safety of the consumer. All the rules and regulations as set by the government in regards to food safety and standards must be followed by the company. It must be seen that all the products that the company manufacturers must see the safety standards (Loftsdttir, K., 2014). So thus we can say that by applying this strategic approach the crisis could have been handled a bit better and the overall losses that the company had incurred would have also reduced. Thus the after effects of the crisis and the damage that it did to the company would have reduced considerably (Ghobadian, A. and ORegan, N., 2014). Conclusion On the basis of the above analysis it can be said that the best approach that the company could have adopted during the time of crisis was strategic management. This had its share of advantage and would have helped the company to maintain its profitability for a longer period. It would have helped in achieving the long term goals of the company, making sure that in times to come the company does not faces any such situation(Zhao, 2017). As a consumer, once if the trust from any brand is lost, it becomes very difficult to regain the same. So in that situation it was very tough on part of the brand to proof that it was maintaining the required standards of safety and the food that it was providing to its consumer was up to the mark(Anginer Kunt, 2014). So that is where strategic management would have helped, it would have made sure that not only the situation that the brand was facing was dealt effectively, but also the regained trust of the public is affirmed. This would have helped in maintaining the long term profitability of the company and the solutions would have affected the coming times in the future the overall operations of the company. It was very important for the company to recover from such a big loss, the overall steps that the company followed were also not bad, but out of all the three models that were there, the strategic management of the crisis was the best approach(Feng Koch, 2010). References Anginer, D. Kunt, A., 2014. Has the global banking system become more fragile over time?. Journal of Financial Stability, Volume 13, pp. 202-213. Akgn, A.E., Keskin, H. and Ayar, H., 2014. Standardization and adaptation of international marketing mix activities: A case study.Procedia-Social and Behavioral Sciences,150, pp.609-618. Brown, R.S., 2014. Double moral hazard and franchising: a dual case study approach.Journal of Organizational Culture, Communication and Conflict,18(2), p.15. Cogin, J.A. and Williamson, I.O., 2014. Standardize or customize: The interactive effects of HRM and environment uncertainty on MNC subsidiary performance.Human resource management,53(5), pp.701-721. Feng, M. Koch, A., 2010. Once Bitten, Twice Shy: The Relation between Outcomes of Earnings Guidance and Management Guidance Strategy. The Accounting Review, 85(6), pp. 1951-198. Ghobadian, A. and ORegan, N., 2014. A case study and interview with Jill McDonald CEO and President of McDonald's Northern Europe Division.Journal of Strategy and Management,7(1), pp.87-100. Kohtamki, M., 2017. Real-time Strategy and Business Intelligence: Digitizing Practices and Systems. Finland: Palgrave Macmillan. Li, Y., Phau, I., Lu, W. Teah, M., 2017. Crisis management of food security scandals in China: Motivations and solutions towards purchase intention. Journal Of Consumer Behaviour. Lubensky, D., 2017. A model of recommended retail prices. The RAND Journal of Economics, 48(2), pp. 358-386. Loftsdttir, K., 2014. Iceland, rejected by McDonald's: desire and anxieties in a global crisis.Social Anthropology,22(3), pp.340-353. Maynard, J., 2017. Financial Accounting, Reporting, and Analysis. SECOND ed. s.l.:Oxford University Press. Mayntz, R., 2017. Networked Governance. s.l.:Springer. Minnis, M. Sutherland, A., 2017. Financial Statements as Monitoring Mechanisms: Evidence from Small Commercial Loans. Journal of Accounting Research, 55(1), pp. 197-233. Mosley, R., 2014.Employer brand management: Practical lessons from the world's leading employers. John Wiley Sons. Osman, H., Johns, N. and Lugosi, P., 2014. Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space.Tourism Management,42, pp.238-247 Pfeffer, J., Zorbach, T. and Carley, K.M., 2014. Understanding online firestorms: Negative word-of-mouth dynamics in social media networks.Journal of Marketing Communications,20(1-2), pp.117-128. Pape, T., 2017. Value of agreement in decision analysis: Concept, measures and application. Computers Operations Research, Volume 80, pp. 82-93. Rodriguez, J. Kaczmarek, P., 2016. Visualizing Financial Statements. s.l.:s.n. Saad, S. Elshaer, I., 2017. Organizational Politics and Validity of Layoff Decisions: Mediating Role of Distributive Justice of Performance Appraisal. Journal of Hospitality Marketing Management, 26(8), pp. 805-828. Shakhshir, G., 2014. Positioning strategies development.The Annals Of The University Of Oradea,977, pp.416-437. Tian, X. Slocum, J., 2016. Managing corporate social responsibility. Organizational Dynamics, Volume 45, pp. 39-46. Xu, Y., 2014. Understanding CSR from the perspective of Chinese diners: the case of McDonalds.International Journal of Contemporary Hospitality Management,26(6), pp.1002-1020. Hang, Y. and Wang, M., 2014. Prediction and analysis of fresh food cold chain logistics demand. In2014 International Conference on Mechatronics, Electronic, Industrial and Control Engineering. MEIC(pp. 1686-1689). Zhao, H., 2017. The Impacts of Contextual Factors on Social Media Crises: Implications for Crisis Communication Strategy Selection. International Journal of Strategic Communication, 11(1), pp. 42-60.

The Importance of Exercise Essay Example

The Importance of Exercise Essay Exercising is a key component of living a healthy life. â€Å"Regular exercise is necessary for physical fitness and good health. It reduces the risk of heart disease, cancer, high blood pressure, diabetes and other diseases. In my generation exercising can be over looked. †(Why is) People seem to be consumed more with television shows, fast food, and other unhealthy activities. â€Å"The average American watches three and a half hours of television every day. That adds up to 56 days of channel surfing per year.By the age of 65, over nine years will have been spent in front of the small screen! † (The importance) Physical Education in schools are also suffering: From 1991 to 1999, participation in physical education in schools dropped from 42 percent to 29 percent. Since it is not a required part of the curriculum in most schools, kids basically opt not to be involved. † (The importance) Exercise should be promoted by parents, teachers, and other adults to people in my generation so decrease the percentage of obese individuals. Exercise can be beneficial in many ways.It is good for the mind, body, and soul. â€Å"It reduces the risk of heart disease, cancer, high blood pressure, diabetes and other diseases. It can improve your appearance and delay the aging process. † (Why is) Different types of exercise can be helpful to different parts of the body: Exercising with weights and other forms of resistance training develops your muscles, bones and ligaments for increased strength and endurance. Your posture can be improved, and your muscles become more firm and toned. Stretching exercises are also important for good posture.They keep your body limber so that you can bend, reach and twist. Improving your flexibility through exercise reduces the chance of injury and improves balance and coordination. If you have stiff, tense areas, such as the upper back or neck, performing specific stretches can help loosen those muscles, helping you feel more relaxed. Aerobic exercise involves continuous and rhythmic physical motion, such as walking and bicycling. It improves your stamina by training your body to become more efficient and use less energy for the same amount of work.As your conditioning level improves, your heart rate and breathing rate return to resting levels much sooner from strenuous activity. (Why is) Excerise is also very good for your heart. Your heart is one of the bodies most important parts of your body. Without exercise your heart can suffer. Physical inactivity is a major risk factor for developing coronary artery disease. Coronary artery disease is characterized by deposits of fatty substances, cholesterol, calcium and other substances in the inner lining of arteries that supply blood to the heart muscle.It also contributes to other risk factors, including obesity, high blood pressure, high triglycerides, a low level of HDL (good) cholesterol and diabetes. Even moderately intense physical activity such as brisk walking is beneficial when done regularly for a total of 30 minutes or longer on most or  all  days. (Physical Activity) It also said that the more you exercise the less stress you have. Exercising releases endorphins that make you happier. â€Å"Stress is one thing that has brought tremendous attention from doctors all over.In the fast paced world, many people are affected by stress in the process of making their livelihood. Exercising diverts attention from stressful matters and reduces depression. † (The importance) Obesity in America is at an all-time high. Not only is it unhealthy, obesity is deadly. â€Å"Obesity is a leading preventable cause of death worldwide, with increasing prevalence in adults and children, and authorities view it as one of the most serious public health problems of the 21st  century. † (Obesity) Some believe obesity is so common it’s not harmful but, obesity is actually considered a serious health condition. Obesity i s a medical condition in which excess body fat has accumulated to the extent that it may have an adverse effect on health. † (Obesity) This condition can be caused by various things. â€Å"At an individual level, a combination of excessive food energy intake and a lack of physical activity is thought to explain most cases of obesity. A limited number of cases are due primarily to genetics, medical reasons, or psychiatric illness. † (Obesity) When an individual becomes obese it can be very difficult to reverse these effects.Some irreversible effects obesity causes are diseases: Excessive body weight is associated with various diseases, particularly cardiovascular diseases, diabetes mellitus type 2, obstructive sleep apnea, certain types of cancer, and osteoarthritis. As a result, obesity has been found to reduce life expectancy. (Obesity) On the bright side, the most common way people cure their obesity is through exercising, and dieting. In conclusion, exercise is vital to live a healthy life. Without it the human body can suffer greatly. Although, many people overlook exercise if we can inform others if it’s importance we can have a healthier generation.

Swissair alliances case study free essay sample

The Swiss Air Transport Co. Ltd. , was founded in 1931 to fly between Switzerland and a handful of central European locations. By 1949, the company had become the Swiss flag airline, and had inaugurated long-haul intercontinental service over the North Atlantic. By 1970, Swissair also served destinations in Asia, Africa, and South America. In 1990, Swissair was among the top 20 airlines in international revenue-passenger-kilometers flown and among the top ten in international passengers carried. The carrier had revenues of $2. 2 billion in 1989, with strong enough cash flow to self-finance between 50% to 100% of its expenditure for aircraft and other capital equipment each year. It owned several subsidiaries, including two charter airlines and the largest travel agent in Switzerland. Unlike many of its European competitors, Swissair was not owned by the national government. Only about 22% of its equity was owned by various Swiss authorities. Swissair’s main hub was Zurich’s Kloten airport with European traffic also routed through Geneva. We will write a custom essay sample on Swissair alliances case study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page About 7 million people lived in Switzerland, Its two major cities, Zurich and Geneva, were important global business and financial centers, helping Switzerland become the wealthiest nation, per capital, in Europe. Switzerland’s gross domestic product was forecast to reach nearly $175 billion in 1990, having grown steadily at between 2% and 3% per year over the previous five years. Labor markets were extremely tight in Switzerland during the period, with unemployment as low as 0. 5%. Despite this, Swiss inflation was low and stable; prices rose an average of 2% per year in the 1908s. Although Switzerland had not joined the European Community (EC), almost 60% of imports and over 70% of exports were traded with the European neighbors. Swissair’s route structure in 1990 consisted of flights to over 100 destinations. Most flights were â€Å"short hauls† within Europe (Swissair carried 5. 9% of European traffic in 1990) but it also flew to destinations on every continent except Australia. Government approved prices for short haul flights between Western Europe and Switzerland were among the most expensive in Europe. Swissair concentrated on attracting international business travelers. Despite high fares, 5. 4% of passengers travelled first class on Swissair, compared to 2% for the average European airline. Similarly, 38. 5% of Swissair’s passengers flew full fare economy, while 34. 8% did so on the average European carries. Swissair repeatedly won awards and strong praise from the air transport and business media for excellence in customer service and overall product superiority. Swissair faced higher wages and operating costs than most other European airlines. The 1000 pilots and flight engineers bargained collectively, as did the 2500 flight attendants. Swissair invested heavily in aircraft maintenance. They sell their planes very young (average age for a Swissair plane was 7 years in 1990, compared to an industry average of 12 years). Like most major international airlines, Swissair also invested heavily in computerized reservation systems (CRSs) during the 1980s; it cost Swissair SFR 20 million (about $16 million) in 1989. In 1989, there were 157 member airlines in the International Air Transport Association (IATA). They transported approximately 858 million passengers in 1989, of which 25% flew internationally. Operating revenues of the world’s airlines had grown 10. 1% annually between 1984 and 1989. Reaching $182. 5 billion in 1989. In fact, by 1990, limited global deregulation became a reality: governments of many industrialized nations in Europe and Asia were loosening restrictions on operating rights and fare pricing, while retaining regulation of traffic safety and security. Swissair’s management viewed its primary competition as large quality-oriented European firms. They were Air France, Lufthansa, British Air, KLM, and SAS. The European Community passed the single European Act in 1985, they set in motion plans to integrate the area into a single, unified trading zone, with reduced regulation by the end of 1992. They will have a home market of 350 million, compared to our seven million. Negotiations on tariffs, market access, and capacity will be lopsided and we will be over a barrel. In March 1989, Swissair and Delta signed an agreement for transatlantic cooperation. Swissair and SAS signed a cooperation agreement which led to the formation of the European quality alliance with Austrian Airlines and Finnair in October 1989. II. Environment Analysis A- General Environment GENERAL ENVIRONMENT FORCES OPPORTUNITIES THREATS Socio-demo-cultural 1. The customers are willing to pay high fares. 2. Swiss inflation was low and stable; prices raised an average of 2% per year in the 1908s. 1. As a small country, Switzerland has 7 million people who lived in Switzerland. Technological 1. Using Computerized Reservation System (CRSs) were the chief methods by which airlines influenced the air carrier selections of travel agents and passengers. Economic 1. Switzerland’s gross domestic product was forecast to reach nearly $175 billion in 1990, having grown steadily at between 2% and 3% per year over the previous five years. 2. Although Switzerland had not joined the European Community (EC), almost 60% of imports and over 70% of exports were traded with the European neighbors. 1. Airlines had almost no leverage vis-a-vis fuel suppliers in the short-term, for airlines had no way to control the price, or their consumption, of fuel. Politico-legal 1. Government approved prices for short haul flights between Western Europe and Switzerland B. Industry Environment ENVIRONMENT FORCES OPPORTUNITIES THREATS Rivalry among competing firms 1. 2. 1. In 1989, there were 157 member airlines in the International Air Transport Association (IATA). 2. Swissair had higher fare compared with other Airlines Economic 1. 3. Operating revenues of the world’s airlines had grown 10. 1% annually between 1984 and 1989. Reaching $182. 5 billion in 1989. 2. In fact, by 1990, limited global deregulation became a reality: governments of many industrialized nations in Europe and Asia were loosening restrictions on operating rights and fare pricing. 1. 2. n. Bargaining power of suppliers 1. 2. 1. Limited bargaining power with aircraft suppliers. 2. C– Internal Environment FUNCTIONAL AREAS STRENGTHS WEAKNESSES Finance 1. Swissair had revenues amounting to more than $3 billion in 1989. The company also had strong cash flows to self-finance its aircraft expenditures and capital equipment. 2. Willingness of its passengers to pay premium fares in exchange for its excellent carrier services were among the main reason for the company’s financial strength. 1. Swissair had low profitability ratios compared with other airlines such as return on assets was 1. 6% and return on equity was 6. 59%. Marketing 1. Strong in marketing poisoning as ‘one of the premier air carriers in the world†. Production Operations 1. By 1949, the company had become the Swiss flag airline 2. Swissair was also undeniably superior as compared to most of its competitors. 3. Provided high quality services. 1. Swissair is mainly short-haul routes; number of long-haul routes is few. Organization and Management 1. Swissair was strong line-up of customer service, technical and maintenance staff (pilots, flight attendants, flight engineers, ground personnel,.. ). 1. High cost structure of its wages and operations. 2. Swissair’s management was also too centralized as all decisions were being made in Zurich. III. Assumptions 1. General environment stability Based on the facts identified in the case study, it would be safe to assume that Swissair was part of a general environment that was relatively stable economically and politically. As part of a country with an unemployment rate that was almost zero percent, a low and stable inflation rate and a profitable business environment, Swissair had all the opportunities to expand its business and go beyond its geographic limits to tap new markets and strengthen its position in its existing customer bases. 2. Industry Growth Prospect The case study facts emphasized the consistent travel demand growth in the airline industry that has been happening for many decades since Swissair was founded. Thus, it would be safe to assume that the industry growth will continuously transpire for many more years and will open up more opportunities for international air carrier companies such as Swissair to expand their business. The travel demand growth will more likely continue as the population expands which will further strengthen the airline industry business. However, more intense competition will more likely be stirred up among the different international air carrier companies. 3. Financial strength of the company During the latter part of 1980s, Swissair had revenues amounting to more than $2 billion dollars. The company also had strong cash flows to self-finance its aircraft expenditures and capital equipment. The strong customer service reputation of Swissair and the willingness of its passengers to pay premium fares in exchange for its excellent carrier services were among the main reasons for the company’s financial strength. One solid proof of the strong financial capabilities of Swissair was its initiative in forming several global and intercontinental alliances with other international air carrier companies. Given these facts, it would be logical to assume that Swissair’s act of establishing global alliances was driven not by the need to become financially strong but to maintain and further establish its financial strength and strong competitive position in the airline industry in the long run. However, Swissair had low profitability ratios compared to other airlines such as return on asset was only 1. 60% and the return on equity was 6. 59%. I. Liquidity Measurement Ratio 1. Current Ratio: CR = Current Assets/Current Liabilities II. Profitability indicator ratios: 1. Return On Assets ROA = Net Income/Average Total Assets 2. Return On Equity Return on Equity = Net Income/ Average Shareholders’ Equity Swissair Delta SIA SAS American United BA Lufthansa JAL 1. Current Ratio 1. 94 0. 56 1. 57 1. 51 0. 60 0. 85 0. 49 NA 1. 16 2. Return On Assets 1. 60% 4. 19% 14. 58% NA 4. 18% 4. 50% 5. 09% 1. 10% 1. 60% 3. Return On Equity 6. 59% 11. 67% 21. 83% NA 12. 08% 20. 72% 24. 45% 3. 78% 7. 24% I. Problem Statement Swissair faced several challenges and obstacles in confronting the new competitive environment that emerged in the early 1990s. The first important issue that Swissair encountered was the global deregulation which drove governments in Asian and European nations to loosen their restrictions on operating rights and fare pricing. The new policy implemented by ASA (aviation service agreement) imposed restrictions on international air carriers such as Swissair in operating within another country’s domestic borders. Through ASA’s new policy, Swissair was no longer allowed to fly and operate domestic flights within the United States (e. g. , flights from New York to Boston) although it maintained international flights from Zurich to any point in the United States and vice-versa. Thus, Swissair’s operations became limited and its profitability was adversely affected. Another significant issue that was faced by Swissair was the rise of a new and more radical political environment in Europe. The European Community’s Single European Act of 1985 brought about political and regulatory consequences on the Swissair operations. Among the important repercussions of this new regulation was the deregulation of the fare pricing structure on all international flights which placed emphasis on deep-discount fares. This huge change in the pricing structure led to profitability issues for the Swissair business. In forming global alliances with other international air carrier companies, Swissair found itself in a precarious position of not knowing whether or not the global alliances it formed will help the company weather the upcoming changes in the competitive airline business environment. II. Alternative Course of Action A. Description of Alternative 1 The Swiss Air Transport Co. Ltd should launch its own airline carrier brand apart from Swissair that offers cheap or discounted international flights to cater to the business travellers who are part of the lower end of the market. Since Swissair has a strong financial position, it has the capacity to finance a new airline brand that would take travellers to and from Europe at more affordable airfare rates. However, Swissair must be cautious of maintaining its premium brand image and its excellent customer service so as to differentiate itself from the new airline brand that its mother company will establish. A. 1. Advantages Creating and launching a new airline brand that offers cheaper international flights to and from Europe to other continents will enable Swissair to tap more profitable markets of business travellers who are searching for a more affordable means of travelling around the world. The Swiss Air Transport Co. Ltd will not be able to violate the European Community’s Single European Act of 1985 which includes provisions for deep-discount fares as it will be launching a new carrier with cheaper international fares. A. 2. Disadvantages It would be require a huge amount of investment for the Swiss Air Transport Co. Ltd. to create and launch a new airline brand that offers cheaper international flights. It may take longer time for the Swiss Air Transport Co. Ltd. to respond to the European Community’s Single European Act of 1985 as it would take years to create and launch a new airline brand. Profitability issues may arise from creating and launching a new airline brand that offers cheap airfare rates. B. Description of Alternative 2 Swissair should focus on maintaining its brand reputation of delivering premium quality and excellent customer service that will justify its high airfare price rates. Swissair must do niche marketing to specifically target business and luxury travellers who are not price sensitive and are willing to pay a huge amount of money for a uniquely superior and one of a kind travel experience. B. 1. Advantages By further improving its brand position, Swissair will be able to build a loyal following of customers willing to pay airfare prices at premium. Swissair will eventually own the niche market of business and luxury travellers who prefer a superior and excellent travel experience. Swissair will be able to further improve its current quality and excellent customer service which will make the travel experience of its customers more exciting, fun and memorable. B. 2. Disadvantages Swissair will encounter cost-structure issues with the European Community’s (EC) Single European Act of 1985 and will be required to renegotiate terms with the European ASAs and the representatives of the EC. Swissair’s customer base will be very limited. Sustaining good profit may become an issue in the long run. C. Description of Alternative 3 Swissair must find a way to overhaul its existing cost structure and cut down unnecessary expenses on wages and operations. The Swissair management must assess all the variables affecting the company’s airfare rates and identify which cost areas it must cut down. C. 1. Advantages By cutting down unnecessary costs, the Swissair management may be able to lower down its â€Å"expensive† airfare rates. Lower airfare rates will enable Swissair to tap additional markets of travellers. Profitability issues may potentially be solved through cost-cutting measures. C. 2. Disadvantages The premium image of Swissair may be negatively affected by the cost-cutting measures. The quality of Swissair’s products and customer service may decline as the management will be focused on cutting down all unnecessary costs. VI. Recommended Alternative and Action Plans Based on the analysis above, alternative No. 3 is the best alternative among three alternatives and it should be chosen to implement. Function area Objective Strategies Timeline Budget Marketing Production To negotiate costs of production of every new aircraft and others inputs purchased by Swissair Ensure that Swissair personnel are able to successfully negotiate production costs for the Swissair aircrafts. Within one year Operation Management To cut 10% cost of operation and management The Swissair management must inform all its operations and marketing personnel of the areas where the cost-cutting measures will be applied. Within one year Finance

Sample Essay of Why I Deserve a Scholarship

Sample Essay of Why I Deserve a ScholarshipHow do you write a sample essay of why I deserve a scholarship? There are so many scholarships available to high school students. They are offered by a variety of organizations like, American Association of University Women, Boys and Girls Clubs of America, Math League, and the Humanist Association.Scholarships are like rubber stamps. You have to apply for them often enough to have any chance of getting one. A perfect essay is going to have no chance of getting accepted for one of these scholarships. You need to not only impress them with your talent, but you have to think ahead as well.Having an exceptional essay is going to be very important. You should take it as seriously as if you were applying for a scholarship.It is one thing to convince someone with a speech, but another to convince someone with your essay. If you are trying to convince someone why they should give you a scholarship, then it is important that you have a good reason f or wanting one. This is the type of essay that will help you get the scholarship that you deserve.One way to write a sample essay of why I deserve a scholarship is to keep it short. Let's say that you have a great resume and it looks like you will get into a highly regarded college, but you don't have much to offer in terms of extracurricular activities. Well, there is a solution for you. You can always give an essay explaining what you would like to do in the future.Another way to write a sample essay of why I deserve a scholarship is to explain what you have already accomplished. Maybe you were involved in a robotics team in high school, or you were a member of the debate team, or even if you are just a good student in your classes, you may have been a member of the track team or a basketball player. Any and all accomplishments are acceptable when it comes to writing a sample essay of why I deserve a scholarship.The most important thing to remember is that you need to provide the best possible reason why you deserve to get a scholarship. Just like with scholarships for high school students, remember that a good essay can really help you get accepted for the scholarship that you are after. Writing a sample essay of why I deserve a scholarship is a skill that can be used for a number of things.